Australian carrier Virgin Blue is developing a Premium Economy class on both its Boeing 737s and Embraer 170/190 aircraft as an enticement for corporate and government travelers. The airline's strategy to capture customers outside its leisure travel base began in 2005 and has included the creation of the Velocity loyalty program and lounges in certain airports. Carrier CEO Brett Godfrey said during Virgin Blue's annual meeting yesterday that offering the premium product wouldn't entail removing a row of seats. "We've always had more room in the front," he said, but the airline has never really marketed it.
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