Emirates Stadium, in northwest London, is home to Arsenal Football Club, one of the leading clubs in the Premiership and renowned throughout the world. The club moved to its new premises in July 2006 having spent 93 years in its previous stadium in Highbury, also in north London. At 93 years of age, the Arsenal stadium in Highbury was a dearly loved but outdated institution. Arsenal needed a larger ground and wanted it to be more appealing to a new generation of fans. The aim was to make it a 'day out' for visitors, drawing them to the stadium for more than just the match. Good quality entertainment was a key aspect from the outset To that end, Arsenal looked for the most technologically advanced systems available for content creation and distribution, based on high definition (HD). The club wanted to be able to broadcast in HD from day one of being at the Emirates Stadium. Challenges lay not only in ensuring that the entire system - from production to distribution to presentation - worked in HD but in the fact that there was no existing system on the market to use. Sony and Arsenal were developing a solution from scratch, and a massive one at that.
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