The greatest AV market on earth

摘要

» World stock markets were rattled earlier in the year by fears of an overheated Chinese economy, but with a 6.9 per cent growth rate and a population of 1.3 billion the market remains hugely important for pretty much any company with international ambition. Arguably, the more salient affect is the devaluation of the yuan. "Budgets that were drafted in RMB (renminbi) are now under pressure, so projects that are allowed to move ahead are squeezing everything they can out of overseas manufacturers," says Cameron O'Neill, director -APAC, Riedel Communications. Of the over 1,000 exhibitors at ISE last month, more than one in ten (12.4 per cent) were from China, a quarter being new to the show. InfoComm expects China's AV market share to grow to 14 per cent of the global AV marketplace this year when it's also forecast to comprise more than a third (37 per cent) of the entire Asia-Pacific market.