As with every other industry in every country, the pandemic has cre-ated an unprecedented situation for the pro-AV market in France. Profound consequences -organisational, financial, economic -have compounded to "create a complicated and tense market, with many projects delayed or cancelled and, for smaller integrators, financial difficulties," says Philips PDS sales director, Fabrice Penhoat. He says Philips is in close contact with customers to help where it can. "Some are at risk of disappearing or being absorbed, especially those operating in highly competitive and/or already fragile markets. Many are adapting their business model to maximise the allocation of their resources, to minimise the negative impact of the crisis and to prepare for the resumption of activity."
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