AV has wrought huge changes in cinema over the last decade, with digital distribution replacing film and breathtaking advances in the audience experience. Before the Covid crisis, cinema was the leading AV sector in terms of expansion, according to IOTA. "There's always significant innovation in sound, picture and seating in cinema, with immersive Dolby Atmos sound and Dolby Screen, IMAX, and laser digital or LED projection," says Rob Arthur, senior consultant at cinema consultancy, The Big Picture. "Those are the most talked about areas which have significantly enhanced the quality of the cinema offer. But major advancements in seating, even incorporating additional built-in sound (Ferco), have added greatly to the experience. Add to that Screen X, 4DX and D-Box for extra sensory cinema, and it's a dynamic market."
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