OPTIMUM PRICING IS A SKILL TO ACQUIRE

摘要

The old adage is that with the exception of a house, a new car is the most expensive thing anyone ever buys. One other factor links home and transport; within reason and certain parameters, the price isn't fixed. Each is only worth what someone is willing to pay for it. That's even more relevant in the used car market. The retailer can stick a price board in the windscreen, but how quickly the vehicle sells will depend on whether a potential buyer feels it represents good value. So how should fran-chised dealers make sure their price is right in the first place, and how important is it to constantly review - and if necessary, revise - that figure? Perhaps most crucially, how should it be done while still protecting the profit margin?