Videos tipped to boost dealers' F&I revenue

摘要

Videos are predicted to become an increasingly important sates tool on dealers' websites alongside a wider range of products to increase F&I revenue. Vince Brand, head of creative services at AutoProtect, said: "In today's digital environment, video meets customers' desire for information that can be quickly digested." He said research suggested people spend an average 2.7 minutes watching an online video, so ensuring they were easy to find and "short and sweet" was the key to success. Brand said dealers tended to offer only two or three added-value products in showrooms, but online they could introduce potential customers to far more.