As some level of activity returns to the car market in Europe the biggest question post-COVID will centre on consumer confidence. What mood will the public be in when lockdown ends and they have the chance to indulge in some retail therapy? We can be fairly certain that aftersales will recover reasonably quickly. For fleet car sales, the OEM’s No 1 port of call for volume – daily rental – is going to be dead, and they will have to deal with the question of how they handle scheduled defleet for cars that have stood idle for three months. Policy for large corporate fleets across the board will be influenced by post-coronavirus budget cuts, so expect holding periods to be extended as happened in the financial crisis.
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