Over the past 12-18 months the sector’s leading warranty providers have developed new products, won new contracts, embraced further digitisation and are now tackling how to operate and support dealers in a postcoronavirus lockdown environment. ALLIANZ PARTNERS UK The focus for Allianz Partners UK for the past 12 months has been the redevelopment of its digital customer proposition including the marketing of extended warranties. Jamie Marchant, digital marketing manager (UK & IE) said: “This has not only seen the expansion of the marketing team, but also an investment in the modernisation of digital platforms to further amplify the capabilities of the business in creating and delivering industry-leading e-commerce revenue streams. “A key priority of this transition is ensuring mobile accessibility, whether that’s sales, renewals or making an extended warranty claim. The ability to digitally communicate with customers via android and smartphone has never been more crucial and outweighs any other communication channel today.”
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