Getting back in gear: How heycar is helping dealers bounce back better

摘要

With showrooms shutting for 10 weeks to help combat the coronavirus outbreak, the automotive industry was plunged into a situation the likes of which it had never experienced before. As we continue to emerge from lockdown and life slowly begins to take on a more familiar shape, we face further challenges of an economy going in reverse and customers nervously wondering whether now is the right time to make big purchases. That’s why, now more than ever, at heycar we’re committed to bringing dealers and car buyers closer together through our data and insights driven approach. Throughout these past few months, we’ve kept communication channels open to both, using this insight to drive an ambitious programme of product development and changes to our marketing mix that allowed us to maintain consumer interest levels while showrooms were shut.