The National Franchised Dealer Association (NFDA) has collabo-rated with its members to launch an online platform to highlight career opportunities in the motor retail sector. The NFDA has worked with online apprenticeship and traineeship search provider Get My First Job, allowing it to tap into a database of potentially interested young people and target the potential workforce of the future at the appropriate time in their careers. Sue Robinson, director of the NFDA, said the motor retail sector has a challenge on its hands to battle preconceptions and reach school- and college-leavers. "It's easy to look at automotive retail and only see the showroom and the salesman and, while that will appeal to quite a lot of people, we have to spread the message that there are so many roles available across the sector that there really is something for everyone," she said. "As well as sales staff, service reception and technicians, modern retailers have a huge back-office operation, which will include finance, marketing, web development and social media experts.
展开▼
