Relevance and quality, rather than price, are now driving consumer vehicle search, making digital assets more important than ever. In August, Auto Trader changed its algorithm to display the most relevant matches first. No longer is the lowest-priced vehicle displayed on top - instead, the list is determined by the search criteria, bringing it more in line with the wider retail sector. The new sort order will also prioritise high-quality, asset-rich listings.
展开▼
