DEALERS NEED TO HELP CUSTOMERS OVERCOME THEIR CONFIDENCE CRISIS

摘要

Confidence is a strange concept, both at an individual level, and when one looks at consumer confidence. At the university, we help to build confidence in individuals by giving them insight and knowledge that allows them to analyse situations and make decisions confidently, with the assurance that there is an underlying rationale to what is proposed. Confidence is something that underpins both how we feel about ourselves and the subsequent actions that we may decide to take.