NISSAN BANKS ON TECH TO KEEP LEAD IN ITS SEGMENT

摘要

On 2015, AM said of Nissan: "It re-invented itself from the purveyor of Japanese white goods to the brand with the funkiest mainstream models in the form of the Juke and the Qashqai". Year-to-date, the Qashqai leads the SUV-C segment it shares with the Ford Kuga, Kia Sportage and Dacia Duster, with a share of 12.4%. But its lead is slipping. Nissan invented the urban crossover segment 12 years ago and since then the majority of manufacturers have produced their own models with considerable success - Nissan's segment share has slipped from 16% two years ago as competitors eat its lunch. The Dacia Duster's share has gone from 4.7% to 10% in that period, for example.