USED CARS AND UPSELLS BOOST THE BOTTOM LINE

摘要

Developments in online retailing and a strong used car market have given warranty providers reasons to review and develop their offerings over the past 18 months. With the new car market continuing to decline, dealers have looked to their used car sales and upsell products to mitigate the impact on their bottom line and to keep new customers visiting the dealership.Earlier this year, Allianz Partners UK launched its warranty service direct to owners of used cars, with three levels of cover, choice of excess payments and flexible payment plans.The company partnered with Mercedes-Benz Vans UK in launching its 24-month approved used van programme this summer. After 37 years of partnership, BMW Group signed a new five-year extended warranty contract with Allianz covering BMW, Mini and BMW Motorrad. Mazda Motors UK also extended its long-term partnership with the company this year, providing the network with its used car warranty and extended warranty. Dealers are also supported by its used car business specialist team, with two dedicated regional heads for north and south (of the UK).Liz Grindell, Allianz's head of warranty, said: "Our warranty services are used by 10 of the UK's leading car brands. We remain committed tobuilding on the established relationships we have with our manufacturer partners and delivering new innovation to bring wider ownership benefits to their customers."