Nissan's advanced product planning people say "petrol heads" are a dying breed. They reckon that 10 to 17 year olds belong to a generation that doesn't share older people's relationship with the internal combustion engine. Their interests are digital and electrical, not mechanical. They relate to iPods, not Porsches.rnThat can't be entirely accurate: teenagers spend a lot of time racing supercars around in video games. True, the attraction is the experience of virtual thrills; the engineering that make such cars possible is taken for granted, admired less.rnBut I'd also say many more people share the values of the digital generation. They want more and more electronic devices in their lives with more feel-good functions. To sell successfully, phones must have cameras, music and video games; MP3 players are starting to play movies and make phone calls.
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