Marketing safety

摘要

Euro NCAP does more to encourage the car industry to push the development of safety than any other organisation. It raises awareness of technologies and subjects vehicle to public scrutiny at a high technical level.rnThere's no doubt that the organisation has helped OEMs benefit from investing in crash protection. It has changed the market considerably. After the Renault Laguna II became the first to score five stars and experienced an increase in sales as a result, the five-star sticker in the back window has become a powerful marketing tool.