Viewpoint: Peter Moelgg

摘要

The long-term challenge for OEMs and technology suppliers is clear: we must find new ways to deliver personal mobility to a growing global market while simultaneously reducing the environmental impact.The challenge for engineers is to find technical solutions that enable these vehicles to compete and sell. People often use buzzwords such as "innovator" or "early adopter" to describe the process by which innovations diffuse through society.The terms were first coined to describe how new technologies spread through agriculture, later becoming a popular way to explain how smartphones and new media have proliferated. Innovation in the automotive industry is more complex.