Viewpoint: John Rakowski

摘要

Software and connected services are becoming an industry staple, with manufacturers now needing to foster partnerships with tech brands to stand a fighting chance of putting the best product to market. Car manufacturing is the quintessential 20th-century industry- But while black-and-white footage of cars rolling out of Ford's Detroit factory serves as a recognisable symbol of the industry's heyday, the introduction of software services looks likely to propel the industry into a second revolution.