Magazines win with value add print says PrintCity research

摘要

Market research completed by the PPA (the UK Periodical Publishers Association) after the recent 37th FIPP World Magazine Congress in London, has shown that the value added printing techniques demonstrated by PrintCity Alliance members within the innovative & interactive FIPP09 printed Congress programme had created a noticeable impact.rnAccording to the PPA research more than 70 per cent of respondents said that Value Added Printing (VAP) technologies can help magazines to attract and retain advertisers 'very much' or 'quite a lot', and 46 per cent felt that VAP can help magazines increase circulation & readership 'quite a lot'.