Consumers face a constant barrage of thousands of messages every day and it comes as no surprise to see that audiences have become more desensitised and non-reactive to more traditional forms of communication. Advertisers consistently need to come up with new ideas and concepts to get their messages to stand out and resonate with their target audience. In today's world, people's lives have also become increasingly busy. People often spend more time outside the home and they don't have the same amount of time that they used to have to engage in television, radio, or print advertising campaigns.
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