Magazine advertising has multiplier effect

摘要

MAGAZINE advertising is the single most effective addition to a marketing mix, while out-of-home and magazines were the best individual combination, according to new research by market reasearches Fiftyfives. The study commissioned by Magazine Networks revealed that advertising campaigns which include print magazines amongst their mix of media channels have a 22 per cent increase in brand trust. The authors contend that brands found in print magazines will also have a 55 per cent increase in favourability and a 29 per cent lift in purchase intent.