IAM an oenobiblioholic. This crippling addiction, for which there is no known cure, manifests itself in a compulsive need to read almost anything written about wine. Like any addict, I long lost the capacity to be discerning and am often ashamed by the material I use to feed my habit. Sometimes, when particularly desperate for a fix, I even resort to reading winery newsletters. I prefer the hard stuff—printed material with glossy photos and the intoxicating reek of printer's ink—but I also go online in search of cyber-kicks from e-newsletters. My extensive reading of the genre suggests that of all the trees and gigabytes sacrificed to promote Australian premium, wine, none go to a more ignominious and unproductive end than those used in winery newsletters. Many of these appear to be flung together by semi-literate executives or proprietors with scant regard for design, or readability, or the marketing strategies required to generate sales and build brand identity.
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