USA - understanding the wine distribution system and potential Part 1

摘要

Having just returned from a three-week visit to the USA, I was reminded both of the enormous opportunity that the US wine market still offers Australian exporters, while at the same time, the challenges we face in operating in this complex and highly regulated market. Actually it is a misnomer to describe the USA as a single market as each of the 50 States and the District of Columbia, maintain separate regulations and the power to legislate the distribution and sale of alcohol.