Pride comes before more work

摘要

The launch of the Directions to 2025 strategy represents a valuable opportunity for all participants in the production and marketing of Australian wine to gainrna comprehensively researched insight into the business fromrnvine to palate.rnThere is pride in the final report and strategies, which I believe are bold but realistic, and in the way so many people worked together with unity of purpose for the wine sector we all cherish. The discussions were often robust, and ideas were openly stated, but that is what was needed. Everyone understood what we were doing, and why.