Denon nurtures its specialty niche through custom

摘要

Ask Stephen Baker how a consumer electronics company with a long heritage in audio can honor its historical roots while at the same time, move forward right along with the changing times, and his answer is that it's simple, when your brand is Denon. Baker, who shepherds the Denon brand in America as president of the D&M Holdings subsidiary, says his company "enjoys a longtime special position as a leader in premium A/V specialists. However, our sales activity through this channel now emphasizes custom installation. Custom is exceedingly important to us. We're diligent at making products work for custom applications. This has evolved over the course of several years, and we've developed a well-thought-out line."