Strategic Customer Management for Business Banking Portfolios

摘要

Customer management for consumer lending portfolios has been a defining feature of financial institutions for many years. Many institutions with business banking customer bases are starting to see the importance of addressing the unique needs of small businesses with a similar strategic set of decision tools and processes to help them. However, the reality with managing business banking portfolios, these tools and processes have been adopted in a less uniform manner, ranging from the very sophisticated and leading-edge approaches to quite rudimentary practices utilizing offline scores.