Nintendo Struggling In Changing Gaming Market

摘要

Nintendo has reported a net loss of JPY48.351bn (US$631mn) for nthe nine months ended December 31 2011 as the Japanese gaming nconsole maker continues to struggle to cope with weak consumer ndemand for its home console and new handheld gaming system. The nshort-term outlook remains bleak as the frm has also revised down nits full-year earnings forecasts for the year ending March 2012, and nit envisages its net loss to widen by three-fold. While Nintendo's ntroubles could be attributed to the ascendency of smartphones and ntablet computers, which has eroded the frm's dominance in the ncasual gaming industry, another factor is Nintendo's slow reaction nto the rapidly changing environment.