THE ROLE OF ICT IN REGIONAL TOURISM PROVIDERS

摘要

The tourism industry was one of the first business sectors where services were provided by information and communications technologies (ICT). In many Australian regional centres, the tourist bureau has been the key node for local tourism. This paper investigates the changing role of centralised tourist bodies and the use of ICT in regional tourism. An assessment of the different ways to achieve increased awareness and subsequent visits concludes that there may be a place for both centralised agencies and collaboration of tourist operators in the promotion of tourist destinations.