McDonald's To Go Meat-Free

摘要

If ever there was an example of the great lengths the major Americannfast-food restaurants will go to (usually with great success you mightnadd) in making themselves as relevant as possible in the emergingnworld, the example of McDonald's opening its first purely vegetariannrestaurant in India probably provides it. The likes of McDonald'snand YUM? Brands (which operates the KFC and Pizza Hut franchises)nhave had expert success in adapting their business to suitntheir markets. YUM? has had phenomenal success in China to thenpoint where it now accounts for about 40% of its operating incomenfrom next to nowhere less than 15 years ago. However, neither isnas strong as Dominos Pizza in India, which is operated by DelhibasednJubilant Foodworks. Its menu is heavily adapted to Indianntaste buds with a number of fiery chilli-infused pizzas on offer, andnthe use of Indian favourites such as paneer major factors behindnits success in the hugely competitive Indian food services market.