Coca-Cola Focused On Indian Energy Drinks

摘要

The Coca-Cola Company is set to establish local manufacturingnfacilities for its Burn energy drink brand in India after being gainingnapproval from the country's government. The brand is currently importednfrom Malaysia, having been launched in India in 2009. Localnmanufacture will very likely help the firm to roll out the brand innwhat is a fast-growing category. Government approval was neededndue to legislation surrounding energy drinks, and the sector remainsntricky to navigate given the strict regulations imposed on soft drinksncontaining caffeine.