Starbucks To Make Its Presence Felt In Smaller Cities

摘要

US coffee retail giant Starbucks has growing ambitions in the Chinesenmarket, planning to stretch its presence beyond the major citiesnof China into third-tier and fourth-tier cities. With these smaller citiesnproviding greater untapped potential, it makes strategic sense fornStarbucks to make early forays into these underdeveloped marketsnbefore competition intensifies.