Diageo's Baijiu Purchase Points To Growth Potential

摘要

UK-based Diageo, the world's largest spirits company, has increasednits stake in the Chinese bajiu spirit producer Shui Jing Fang. Indicatingnthe increasing penetration of multinationals in the country'snalcohol segment, Diageo's purchase highlights the ongoing potentialnof the Chinese spirit sector despite recent turbulence in the form ofndisappointing Chinese New Year sales and a continued governmentdrivennausterity drive.