At the new flagship cinema of the Landmark Theatres chain in Los Angeles, you come up the escalator from the street level and are greeted by a curved wall clad in Venetian plaster. Inside the lobby is an illuminated desk fabricated with reed-embedded resin-a box office that's not a literal box but looks more like the check-in at a boutique hotel. The standard movie-theater decor is conspicuously missing: the neon, the life-sized star cutouts, the tacky wall-to-wall carpet (where there is carpet, the architects -of L.A. firm PleskowRael Architecture - specified FLOR, an environmentally friendly product). Over at the concession stand, LED screens display a menu of upscale items like Peet's Coffee and specialty candies from Japan.
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