Creativity in Store Design - A Study on the Influential Role of Store Design and Storefront Design in a Relationship with Urban Perception to Present a Brand

摘要

This study analyzes the creativity affecting the developments of store design and storefront designs in relation to the urban scape. Also, it will explore the understanding about how designs relate to inferences on store characteristics. Different approaches are applied in retail design and the ideas behind them have developed over time. By planning the main features and limitations of the development as it is at this point in time. For instance, the expected conditions from business owners can be developed, describing the outlines for an application in architectural and interior design. In this way, future perspectives should also be taken into developments account. The analysis of the state of Architectural/interior theories in store design and their expected functions for the business in the building can be combined with the description of a path for further research and strategies with a method to carry out in this paper. I address the purpose of this research through the analysis of the Prada epicenter in New York USA. This case study is considered to explicate the influential role of store front design on shop interior planning, and how the design influences customer perception.