JURGEN BEY'S PROOFF VENTURE AIMS TO TRANSFORM THE WAY ARCHITECTS AND PRODUCT DESIGNERS WORK TOGETHER

摘要

Prooff (which stands for Progressive Office) is a new brand based in the Netherlands aiming to change the way product designers and architects work together. Launched at the Milan Furniture Fair in March, it was one of the best-received installations and showed an ambition often lacking in the inward-looking world of product design.rnJurgen Bey, the celebrated Dutch designer, is art director, and together with his business partner, Leo Schouten of SV Interieurgroep, they plan to involve Prooff in the earliest stages of architectural projects.