Starbucks Global Store Development The Netherlands, Japan, U.S

摘要

What started in 1971 as a small stand in downtown Seattle has evolved into a global enterprise. Today, Starbucks, a publicly traded company, has more than 17,000 stores in 58 countries, from Malaysia to Norway, and earned $11.7 billion in revenue during its last fiscal year. Its cultural contribution is most profound in the United States, where it popularized the Italian coffeehouse tradition yet gave it an American twist, offering gussied-up espresso drinks to stay or to go.