Gerson & Gerson (Bonnie Jean)

摘要

The good thing about making social-occasion dresses is that the category is one of the few these days that department stores haven't chosen to knock off with their own private label lines. The main reason is that they're so difficult to make. The bad thing is that they're so difficult to make. "Social dressing is quite a challenging endeavor because the bill of materials required to make these garments includes several different fabrics and many different kinds of trim," says Matthew Gerson, CEO of Manhattan-based Gerson & Gerson Inc., which makes dresses primarily under the Bonnie Jean label. "Then getting it all to come together and finding contractors who can sew these garments effectively is another challenge along the way." Dress making also involves working with hundreds of SKUs each season in a wide range of sizes and in small Quantities.