If there's one overarching legacy that emerges from this market-shaking athleisure movement, it's that consumers want - correction: demand - comfort and performance in every area of their lives. It's not enough for your gym shorts alone to offer mois-ture-wicking and odor protection, now your business suit should, too. You read that correctly: performance fabrics are making their way into a boardroom near you with the advent of The Men's Wearhouse's collaboration with Kenneth Cole Productions, resulting in the AWEAR-TECH AWEARNESS Kenneth Cole line of tailored clothing and sportswear that incorporates 37.5 performance technology. The Men's Wearhouse is a subsidiary of Tailored Brands.
展开▼
