Beyond Yoga

摘要

Beyond Yoga grew out of founder Jodi Guber Bruf-sky's passion for the Body Positive movement. She saw a gap in the market for activewear that would allow women of all sizes to feel and look great, so in 2006, she launched a company to meet that need. It was certainly an auspicious time to launch an activewear company, and Beyond Yoga has experienced "explosive growth," says Michelle Wahler, co-founder and CEO. "Over the past decade, the activewear industry has evolved into a lifestyle, with athleisure becoming a staple in how women dress every day."