THE FIVE YEAR PLAN―A NUMBER GAME?

摘要

Scene 1: San Francisco International Airport. A marketing executive from a software company is busy updating his five-year plan using spreadsheets and PowerPoint slides. The plan contains the company's major products, last year's revenue figures, and 25 percent annual increase projections for the next five years. The numbers are too round and the growth is too consistent to be credible. It is obvious no great analysis was done and little logic is attached to these projections. The five-year plan is just a routine exercise to be completed and shelved until next time.