Editor's note: Omnichannel commerce involves merging all types of retail channels in order to create a truly seamless shopping experience. Today's consumers are ever-more focused on convenience and seeking connectivity between their virtual and in-store shopping experiences. The January 2014 Accenture report "Customer Desires vs. Retailer Capabilities: Minding The Omni-Channel Commerce Gap" says these heightened shopping expectations are clearly illustrated by 71 percent of people wanting to view in-store inventory online and 50 percent expecting to buy online and pick up their purchases in a retail store. Furthermore, 39 percent of consumers say they are unlikely to visit a retailer if its online presence does not provide accurate physical-store inventory information.
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