Behavioral intentions of international visitors to the Korean hanok guest houses: Quality, value and satisfaction

摘要

'Hanok' in the Korean language means a traditional Korean house. Many Hanok Guesthouses are located in Seoul's Bukchon heritage district, which reflects the architectural style from the Joseon Dynasty (AD 1392-1910). The area is surrounded by popular historical sites such as the Gyeongbok Palace, the UNESCO world heritage site of Changdeok Palace, and the Jongmyo Royal Shrine. Today, the Bukchon heritage district is a traditional residential area that has 920 Hanok guesthouses, art galleries, museums, Korean craft shops, and cultural institutions. The Bukchon heritage district is the perfect destination for those seeking to experience Korean cultural heritage and learn about the traditional Korean lifestyle. The Bukchon heritage district attracts many domestic and international visitors. Most importantly, it offers attractive accommodations. The Hanok guesthouses are recognized as among the best commercial lodging choices in Seoul.