Strategic planning in the water industry: making it a truly useful process

摘要

In a rapidly changing and highly competitive industry like the water business, it is critical to regularly assess the marketplace and the competition and to continually figure out how to best mesh your strengths and weaknesses as an organization with the challenges and opportuni-paper. Unfortunately, a quick poll of both private and public organizations suggests that formalized and truly useful strategic planning programs are still not all that common in the water business.