Preserve revenue, grow client share & get referrals

摘要

Many printers are reluctant to implement a surveying process with customers because they don't want to badger them with junk e-mail or call them on the phone at the wrong time. Those that conduct mailings get low response rates, only get good comments and stop surveying customers regularly. You do need to be careful not to over survey your customers, but a short, personal, inviting survey positioned properly is a loyalty builder and well received by customers. It doesn't replace phone calls or visits, but it is an excellent way to keep lines of communication open and show you care.