Say for the sake of argument that you are the ultimate garment-care specialist. You do drycleaning and nothing else. But you're doing well, and want to add to your success by branching out, while at the same time serving current customers better and attracting new ones with a bigger range of products and services. The options are limitless. But when you add something to your professional gar- ment-care operation, customers have yet another reason to drop in—and you have yet another entry into their pocketbooks. Some of the extras are tried and true, while others require supplemental knowledge, an honest assessment of what your customers need and can afford, and perhaps, a leap into the unknown. But every added offering has the potential to line your pockets.
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