The Relevance of Social Media in Drycleaning

摘要

CHICAGO - This quarter's American Drycleaner Your Views survey asked the trade audience, "How would you describe your business' social media presence?" Here is what respondents revealed: The majority, or about 42%, say their use is above average, posting three to four times a week. Equal shares of 13.9% say they are average users that post weekly or infrequent users that post a couple times a month or less. Around 8% post daily, calling their business a strong social-media user. The remaining 22.2% of respondents don't use social media for their business. The survey also asked, "Have you made adjustments to your company's use of social media recently? Why or why not?"