More than just billboards

摘要

Advertising markets worldwide have evolved dramatically over the past 10 years. Traditional market structures have changed with the fragmentation of TV and press and the emergence of new media sectors. The Internet is certainly the biggest phenomenon, accounting for just under 13% of worldwide expenditure in 2009. However, following the consolidation of media operators and worldwide investment in campaign and spectacular products, 'outdoor' or 'out-of-home' advertising is another big winner and airport media has evolved to represent the zenith of the sector.