An Airport's Treasure Hunt for the Pot of Gold

摘要

Imagine reaching the end of the rainbow and finding the elusive pot of gold. Now imagine locating the end of the rainbow only to learn that a competing airport has paidrna lump sum of money for your pot of gold and will use it in a ribbon-cutting ceremony to celebrate new service to Success-Town.rnYet, winning the pot of gold - in this case, new air service - is still possible for many airports, despite the down economy and intense competition from other airports.rnMost airports are attempting to retain their current air service while continuing initiatives to secure new route opportunities for their communities.