Since its launch in 1984, Virgin Atlantic Airway has positioned itself as an underdog battling against the legacy airlines. The carrier's recent launch of UK domestic services from Heathrow with its Little Red operation enables it to continue with that approach, Virgin Group Chairman Sir Richard Branson saying it "represents the next step on that journey as we go head to head with British Airways". But Little Red is more than simply Virgin's latest way to take on its long-time rival. Its launch is one of the key elements in Virgin's strategy of responding to a challenging market. The new operation, combined with the prospect of a transatlantic joint venture with Delta Air Lines -which last year bought a 49% stake in Virgin - is bringing change to Virgin Atlantic.
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机译：自1984年成立以来，维珍航空（Virgin Atlantic Airway）便将自己定位为与传统航空公司作战的弱者。维珍集团董事长理查德·布兰森爵士说，该航空公司最近从希思罗机场开始通过希思罗机场提供英国国内服务，并继续采取这种做法。维珍集团董事长理查德·布兰森爵士说，“这代表着我们与英国航空公司并肩作战的下一步。”但“小红”不仅仅是维珍航空与长期竞争对手竞争的最新方式。它的推出是维珍航空应对充满挑战的市场战略的关键要素之一。这项新业务加上与达美航空（Delta Air Lines）跨大西洋合资企业的前景—去年收购了维珍航空49％的股份—带来了维珍大西洋航空公司的变革。
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